Selected Copywriting Portfolio

Since 2022, I have worked with Class Bar Award-nominated bar Kiki's, located on the Isle of Man, producing copy for both digital and physical marketing. 

As part of the marketing of the original Kiki's venue (2021-2023)  as a 'vinyl' bar, I was hired as the 'reviewer' of albums of the week, producing silly little insights. 

Since then, I reprised my role as 'Mystic Chess' in the menu zine, producing (potentially mean spirited- if you're a Gemini, please continue to considering hiring me) horoscope-based cocktail suggestions, articles (including a review of Bangkok's Tropic City) and ghost-writing services. 

Services provided:

• articles for print
• social copy (instagram captions and scripts for videos)
• editing 
• research
• press releases

Between 2021 and 2023, I worked hospitality group Extra Fancy on their pop-up bars. I produced copy that reflected the distinct themes of each bar, while also keeping a thread of the distinct, established 'Extra Fancy' voice throughout. The venues were:

Filthy Animals:

Filthy Animals was a Christmas pop-up bar, inspired by the classic 90's film, Home Alone. The copy made reference to Kevin McAllister's antics, as well being generally nostalgic for Christmases gone by. 

An anti-valentine's pop-up, the tagline 'The Temporary Home for the Broken Hearted' made reference to both motel guests and the bar's impermanence.  The bar was inspired by seedy 70s motels,  which inspired some smutty, innuendo-ridden copy (a specialty), particularly in the hot dog menu.

As the target audience was young, single women, the social copy made some cheeky modern references: guests were encouraged to 'bring as much baggage as they could carry' and 'take selfies for the 'gram to make their ex jealous'.

Moonlight Club

Originally opened as a pop-up, the bar's nostalgic vibes and inclusive atmosphere resulted in the club becoming a more permanent feature on Douglas' Loch Promenade.  Like much of my work for Extra Fancy, the copy was nostalgic and playful, using throwback references inspired by the 80s-00s soundtrack played at the venue and emphasising that the space was designed for anyone to have fun and let loose.

Services provided:

copy for social and menus

press releases

In 2021, KBH Agency was given creative freedom to develop a brand identity for a new coffee and cocktail concept, Henderson and Glass. As the Content Creator at the agency, I developed the voice of the brand, highlighting the quality of the products in a friendly, non-elitist manner.

As part of the launch, I collaborated with graphic designer Jamie Scarffe to produce 'Wonderful Beans': a zine intended to establish the values of the brand, its dedication to ethical sourcing, and ultimately, entertain the reader. The zine was featured in Newspaper Club's '9 Newspapers to inspire you in October'.

Services provided:

• developed brand identity through copy
• social copy for Facebook, Instagram and LinkedIn
• created a social media plan to launch the brand 
• press releases
• edited and developed the 'Wonderful Beans' zine

Duke Travel (2022)

As part of Duke Travel's campaign to attract new visitors to the Isle of Man TT Races post-covid, I provided SEO-friendly blog posts including Apres-TT: The Best Post-Race spots.

Isle of Man TT Races (2021):

More TT content! As part of the Official Isle of Man TT's post-covid launch, I created a set of SEO-friendly blog posts Most significantly, I wrote a piece on the TT's first female racer, Beryl Swain, and the legacy she has left for other female riders.

Impellity (2020-2021):

From 2020--2021, I wrote social copy and 'Insights' for the advisory firm Impellity.